How to promote sales on back to school season

Summer is nearing completion, the major retailers and consumers are already in busy for back to school shopping season. In the past five years within United States back to school season online shopping sales increased by 75% or more. With this trend of continuous development, Yahoo did investigations of during back to school season searching trends through mobile phone, designed to help marketing staff to attract consumers as soon as possible.

Some of these investigation result show that almost 50% of back to school shopping took place in July and August. The busiest day of back to school shopping in 2016 is August 14 (Sunday), which is 660% higher than the daily average. The products search through mobile device in back to school season increased by 34% in 2016. Compared to other types, shoppers are most likely to search for clothing products on mobile devices. Yahoo's spokesman, Courtney McKlveen, talked with FierceRetail, a news media focused on the US retail market trend, to anticipate the shopping habits of consumers returning to school this year.

FierceRetail (FR): Why the spending of back to school in the past few years increased so fast?

Courtney McKlveen (CM): online Shopping has significantly increased back-to-school spending in the past few years. According to eMarketer said that since 2012, back to school season spending has increased by more than 75%. For busy parents and students, online shopping can be more convenient for them to study and purchase the specific needs of the goods, without the need to go to the physical store to buy. More importantly, the student's extended courses and professional courses also contributed to the spending of consumers in back to school season, which has increased by 14% since 2012.

FR: What is the difference in the trend of back to school season this year?

CM: Although full channel marketing is not a new word, but this year the marketing staff is doing greater investment in whole channel marketing. And in the implementation of how to run this idea, which for many retailers will be an ideological change. By establishing marketing campaigns based on consumer insight data, retailers can use the right news at the right time to reach consumers on the right device.

FR: How to encourage consumers to shop as early as possible and to shop throughout the summer?

CM: back to school keywords search volume from July to August is soaring, but according to our latest research, consumers will also find promotional offers in the winter break. Marketing staff can be planning related influential marketing promotion in the other major shopping season of the year, not just concerned about the summer back to school season. By enabling marketing to drive data, brands can create targeted native ad experiences on the mobile and PC side.

FR: Do you think this year's back to school season mobile phone shopping will once again upgrade it? In addition, whether students or parents more like mobile phone shopping?

CM: Mobile phone in this year's back school season shopping will play a greater role, because it has become an important part of the purchase of consumers. From January to December, the proportion of back-school searches on mobile phones increased by 500%. Mobile phones continue to bring people convenience for busy parents and students, marketing staff must make cross-platform marketing promotion. Keep in mind that the millennialism are priority mobile consumers, and many of these people are becoming parents, and mobile devices will be their first choice when shopping on back to school.

FR: How should marketers stand out from the back to school season "bombing" and attract customers?

CM: Parents and students will consider of buying back-to-school products throughout the summer, so the marketers need to put their promotional information in front of the potential customers at the consumer's stage of consideration. Our research shows that consumers will begin research before the peak of shopping, so marketers need to consider more than just August and September. In this way, since consumers would see advertisements a few days or weeks ago, they are more likely to visit the store or buy goods online when they are ready to make a decision.

FR: why so many consumers have to wait until the "last minute" before returning to school shopping? Are they looking for the cheapest items or for anything else?

CM: Overall, we see consumers shopping processing become longer, and they spend more time studying before making a final purchase. Of course, the price also play an important role for who likes to buy cheap goods, these consumers are willing to wait for the most favorable transactions appear.

FR: Do you have anything else to tell us about the back to school sale in 2017?

CM: The concept of back-to-school shopping has been expanded. In general, today retailers begin their marketing efforts earlier in order to take advantage of making important effect on spending decisions of shoppers before the peak shopping period. Smart marketing staff will be targeted through the information to attract their best customers, and contributed to the purchase, which will affect the choice of consumers in this shopping season.

Except for Amazon and eBay, more and more shoppers are choosing to buy on other B2C online stores where more items and cheaper prices are offered. This time you should not miss the promotion of back to school sale released by Cell Phone Age.

Back to school season hot mobile phones for students

              

With the coming of August, it means that the summer holiday is also about to end. Ushered in the opening season of back to school, we will inevitably feel some little sadness. After all, the days in school are far from comfort at home. But near the time of back to school, many students are planning to change their mobile phone into new, and all are hoping to get a not only attractive but also perfectly worked brand new phone when re-enter school. But on relatively speaking, as students spend their parents’ money, limited to the budget.

Mobile phone is too cheap, and then the configuration certainly will not be satisfied. If mobile phone is too expensive, good performance, high value, but the price cannot be afford, after all, students do not have any economic sources. So at a reasonable price to choose a beautiful and easy to use mobile phone is a good choice. Then today for you recommend three pieces of with strong configuration and appearance absolute praised mobile phones.

HUAWEI Honor 8 Youth Edition (Under 200 USD)

Honor 8 youth version is released on February 21, 2017, as the "speed and value" new conference launched the first youth version of the Honor series model. In the appearance Honor 8 youth version is still a continuation of amazing beauty Value and comfortable grip. Especially the back shell is full of charm cool mirror effect, not only make its appearance more luxurious and exquisite, but also opened the main lens self-timer era of smartphone.

Honor 8 youth version smartphone continues the high-value appearance of Honor 8 of Huawei. It adopts a double-sided 2.5D glass + metal frame design, providing a variety of fashion color - magic night black, charm sea blue, stream gold, with 5.2-inch 1080P display screen. Honor 8 youth edition is equipped with unicorn processor 655, 3GB / 4GB storage and 32GB / 64GB storage portfolio. Rear camera is with 12 million pixels, front self-timer is with pixels 800 million, built-in 3000Mah battery. The main advantages are high-value shape and cost-effective, which are very consistent with the standards of college student’s election.

Le Pro 3

Pro 3 in the border layout is relatively compact logic, such as the top is with the arrangement of only two signal transmission interfaces. One left and right sides not do more openings and buttons. Bottom symmetrical design and Type-C interface is highlights of this mobile phone. There is a prerequisite that there is no 3.5 mm headphone jack for Pro 3. At the bottom of the fuselage equipped with three touch buttons. To highlight the brand image Pro 3 deliberately use LOGO as a traditional Home button. In accordance with the "positive view screen aesthetics, visual integration" of such rules to consider, this approach is not smart way.

As the super flagship of Le mobile phone series, Le Pro 3 on appearance adopts metal integrated design, front with no border ID display screen, the back is the classic three-stage metal back shell that fine texture. Equipped with Qualcomm Xiao Long processor 821 + 6GB, performance has a greater increase. Built-in 4070Mah battery is with fast charging technology. Front 8 million pixels, rear 16 million pixels, providing PDAF phase focus. Surely Le Pro 3 is also a rare excellent flagship mobile phone for students.

VIVO Xplay 6

VivoXplay6 phone is the use of hyperboloid screen design, which is rare unique in the production of mobile phone brands from China manufactures. The front camera is with 16 million pixel soft self-timer. Back is the 12 million pixels +500 million pixels dual camera, rear two camera phase which can take photographed blur background photos. Carrying Xiao Long 820 processor, built a 4080Mah battery, do not worry about playing the game with power off. Main self-timer beauty and excellent gaming experience are very suitable for those students who like self-timer and playing mobile games.

In additional Vivo Xplay6 supports the list of split screen applications that can be fully expanded, adds the QQ browser, Tencent news, today's headlines, WPS, QQ mailbox, notes those communications software. As well as before the transmission of video applications, chat applications, reading application support. A substantial increase in the scene of split screen, not only can watch video while reply, but also on shopping while chatting, writing documents, check the mail, browse the news.

The occasion of back to school is also the climax when students prepare daily supplies for campus life and learning. With the depth of economic and social development, the spending ability of college student is also fast increasing. This time HK mobile phone parts online shop Cell Phone Age com releases the promotion of back to school sale. For all student friends we lists on various new arrivals of mobile phone accessories, such as protect phone cases, wireless Bluetooth speakers and screen film protector. Also we special offer several mobile phones with quality guaranteed and reasonable price.

Time to catch back to school business opportunities

Peak of back-to-school shopping season is July, if the seller is not ready to start as early as possible, it may miss this year's second largest shopping season (second only to the December year-end shopping season). Studies show that from the kindergarten to the 12th grade student parents, the average cost is 674 USD for children to buy new sports shoes, fashion apparel, electronic products, calculators and book folders. College students’ parents will even spend even higher. Now sellers can start planning back to school season. Cell Phone Age com offers several ways to help sellers win more back to school customers and stay competitive.

1, Find out who will likely be your client and plan an ad auction

Visitors increase means an increase in budget. In order to meet the maximum budget, you must first determine who is targeted, and then implement targeted activities. According to a study, back to school shoppers are divided by age group: 35-49 years (32%), 50-64 years (31%); most shoppers are women and mothers. But remember, although the mother responses for paying, who really decide to buy anything are usually children. In making decisions, the seller must take into account the real decision maker. This means that the seller to design two different ads, to attract parents and children. And through the search engine bid modifier, the seller can make advertising more personalized. In addition, ensure that the back to school customers by region. In this way, the seller can not only meet customers according to seasons and local trends, but also according to the school time of different regions focus on the promotion of products.

In addition, do not ignore the teacher of this group. Because the school funding is more and more shortage, most teachers spend an average of 500 USD on equipment for their own class. Some teachers even spend more than 1,000 USD. The seller may consider donating classroom supplies or offering a certain percentage of sales to the local school, or provide "buy one get one" promotional activities. Putting these donations or promotional messages into advertising can encourage people to buy your products, trust your brand, and feel that their buying behavior is meaningful.

2. Determine what customers are searching for

In order for the event to be successful, the seller must know what the shopper is looking for during back to school season. The answer lies in the data. Take the time to understand the market trends associated with the product, find the hot search terms, and search time. For example, Bing data show that the highest back to school season search results is: clothing (clothes and shoes) accounted for 58.5%; search peak is July and August. So during this time, the seller can enhance product promotion, special sales, increase comments, expand inventory and so on.

Sometimes back to school season shoppers will also search for some unexpected products from the seller, such as bed and bathroom supplies. Over the past six months, more than 16% of the Bing browser searchers will spend $ 200-499 to buy bed and bathroom supplies. By optimizing these products’ listings, seller will get some additional profits. Electronic products are also included to back to school season hot product categories. Advertising for these hot search products, the effect will be very good.

Clothing - 72% of the search terms are not with the brand name. Hot search terms: t-shirts, shirts for teen girls and cute plus-size outfits. Tips: in the ad to show effect of clothing wear on body, or clothing pictures with a variety of different colors, more possible to attract customers’ attention.

Laptop & Tablet - 76% of the search terms are not brand name. Hot Deals: best deals, tablets and best tablet deal. Tips: Use feedbacks and reviews to drive customer’s purchase decisions, and if the product is being promoted, be sure to highlight the promotional price.

School supplies - 81% of the search terms are not with the brand name. Hot search terms: calculator, scientific calculator and portfolio. Tips: consider offering discount coupons.

Furniture, decorations and bed & bathroom supplies - 88% of the search terms are not brand name. Hot search terms: furniture, furniture stores, mattress stores, memory foam mattress. Tips: show the status of product in an actual scene. For example, the carpet is placed on the floor of room.

3. Expand brand awareness by understanding where the target customers often go shopping

The data show that most back-to-school online shoppers on average choose only 3 websites to buy, those are Amazon, eBay and Wal-Mart. Find out where customers often go shopping when back to school season comes, and then put the activities of advertising to the front of them so that more potential buyers who know your brands through advertises likely change into your real customers.

In recent years more and more students and parents are willing to place orders on some fast growing B2C online shops where categories are abundant and prices are more affordable. This year summer you should not miss the shopping opportunity of back to school sale season by Cell Phone Age com since favorable discounts and coupons are offered to shoppers from all over the world. 

How to Promote for Back to School Shopping

Seeing the new semester is approaching, it’s time for various mobile phones and accessories manufacturers to compete for the student market, especially freshman market. For Apple, the immediate focus is to culture freshman into a new fan of Apple brand. So the corresponding promotions also began. Apple's new season Back to School event officially opened on 8 August, the event is limited to Apple online education store, buyers who purchase eligible Mac or iPad Pro can be free access to Beats headphones. This article by Cell Phone Age com provides you with tips for back to school marketing, so that you can strategically promote your products at the end of the summer and early fall.

Find out what shoppers are looking for on back to school season products

Freshman is beginning to really contact with the outside world, but also ushers in their own dominance of consumer spending, and the critical period to form their own consumer and brand awareness. In this period fixed brand consumption habits will have a profound impact on the future. With the increase in shopping flow, Cell Phone Age com encourages each retailer to increase marketing campaigns on back to school season products. And some of your products may also fall just within range of the new school shopping season products. In addition, when consumers see news of promotions, they tend to have additional shopping needs.

The best-selling products include: clothing and accessories; computer and consumer electronics; shoes; school supplies books, music and video; toys and hobbies related products; sporting goods.

Determine the target customers

During season of back to school the largest shopping group is parents. They are the ideal audience for manufactures which are producing and selling back to school goods, because parents have a stronger purchasing power. This also means that even if manufactures that have no sales of the best-selling back to school products may also benefit from the purchase of promotional products by parents. Another key audience group is college students. They have some purchasing ability and are more likely to shop for themselves or at least to study the products they want. If your shop is popular with college students, it is worthwhile to focus on back to school season sales. Also, do not forget school and teacher, they also need school supplies, storage and computer related products.

Create back to school season theme content

With the bombing of all kinds of advertising, more and more consumers have a sense of back to school shopping, so the seller can take advantage of this. Create some content related to the theme of new school season, which can be a shopping guide, a list of popular return to school season products, and even a detailed review of a single product. The contents of Cell Phone Age com are a great example. It created a student shopping list, including mobile phone, accessories such as phone case and charging cables, Bluetooth wireless speaker and phone stands. It for shoppers provides a good starting point for shopping, but also inspires students who original may not have the desire to shop for purchasing.

Create a product collection page

There are several reasons. First of all, you need to create a product collection page dedicated to attract back to school season shoppers. At the same time the page is the place where visitors open their shopping. You can limit the scope of choices to consumers, so that they make faster decision. Second, you may need these pages when you run Facebook ads, PPC ads, or promotions to encourage shoppers to "shop now". For owner of online stores you can consider creating a shopping guide, a set of products, and even a sales area dedicated to sales of back to school season products. In any case, you’d better to create a theme product collection page with a simple description to promote Q3 product sales.

Run Facebook ads

If paid advertising is part of your marketing strategy, then Facebook ads will have very important impact on sales of new school shopping season. There are several reasons. First of all, Facebook has become an excellent platform for businesses to reach all kinds of shoppers. Second, Facebook audience positioning is very powerful, the seller can use a few extensive parameters to reach the majority of the audience to promote the product, or release several ads that cost small but closely related to the audience.

Provide discounts and free shipping

During the busy shopping season, the competition between retailers is intense and the back to school season is no exception. Now savvy shoppers are looking for the most favorable deals, and they also know how to find them. Whether it is a comparison price, or tracking promotional code, shoppers are looking for ways to save money. The best way to get consumers to your site and buy them is to offer promotions. Offering discounts caters to those price-sensitive shoppers and turns them into buyers. In addition, the freight is a common reason why consumers give up shopping carts. Simply providing an unpaid delivery will let the consumer choose you instead of a competitor. Such as Cell Phone Age com, it not only offers free shipping service, but also owns overseas warehouses which allow shoppers get their order as soon as possible by local express delivery.

In general, the promotion strategies of back to school sale mainly includes: understand who is most likely to buy products, and then for them to create marketing strategies; use incentives to promote sales; and with the establishment of e-mail Subscriptions to send introduce newest season-related products to customers; at the critical moment when consumers access to the site, by satisfying the unit need of shoppers to reduce bounce rate from shopping carts.