Now there are mainly two types of smart phone in the market for you
to choose, Apple and all the other Android smart phones. While Apple iPhone as
a high-end smart phones have been more and more popular among people. Now we
use the famous SWOT to analyze the Apple iPhone 6, hoping it will give you some
reference when you decide to buy a smart phone.
Strength
User-friendly interface will give you a smooth and easy experience
of using this gadget, and streamlined design give it a very gorgeous
appearance. And these two design is consist with the fundamental pursuit of
Apple: simple and beauty. The iPhone 6 has a 4.7 inch screen, and it is the
first time that Apple lunched its big screen product. Because the bigger screen
is what the customer needs for the better enjoyment of the video or the game.
Apple just comply with the market. The last but not the least fact that make
iPhone a hot sell is the reputation of the Apple and the brand loyalty.
Weakness
Since the Apple design the phone and punched the revolutionary
product iPhone, it is viewed the most successful electronic product, but its price
is much higher in comparison to similar devices running Android or Windows
Phone. Meanwhile some features of iPhone is even not as good as other Android
smartphones. For example, the iPhone 6 use a 12 million pixels camera while
other might already use 1.5 million. The resolution and pixel density is lower
in comparison to other recent smartphones - including those with the same physical
screen size as the iPhone 6. The protruding camera lens which prevents the
device from sitting flat and make it more vulnerable to the cracking the
screen.
Opportunities
There are still huge demand of smart phones, the smart phone has
greatly change our way of living and it is going to influence us in a further
way. People are enjoying the goodness and convenience it brings. The income of
people has been improved greatly in recent years which make an iPhone is an
affordable gadget and with the help of great convenience of logistics, people
have easier access to get an iPhone.
Threats
The first that the consumer concern about is the quality of iPhone6
because of the explosion accident of Samsung. There are also some external
threats that the renewal cycle of competitors’ product is shorter which means the
competitors can provide the products of similar functions and quality with
lower price, while price is always a big concern of people.
As we can see from the above, an iPhone 6 is still a better choice
because of its exquisite outlook and powerful function. As for the high price,
there is always alternative of purchasing a refurbished iPhone 6 unlocked, it can make
sure the same function and save you a ton of money.
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