Each year dozens of mobile phone new models
conferences are always particularly eye-catching, while all kinds of brands
also always like to show off their own shipments after big sales. But there are
data that the popularity of refurbished mobile phones is gradually rising, so
as the market is warming up. According to the 2017 Q1 of mobile phone recycling
data show that from 2016 Q1 to 2017 Q1, quarterly recovery volume showed a
steady growth trend. From the data point of view, the refurbished mobile phones
becoming more and more popular is a matter of course, many positive factors are
contributing to the expansion of market.
Why
refurbished phone become popular?
First, the young people shorten the cycle
of changing phone, as high cost-effective is refurbished phone tag. According
to the survey on "Chinese mobile phone consumption" released in
China, shows that for after 90s, the crowds who will replace phone once or even
twice within one year was significantly higher than other age groups. Young
people like to cool, following fashion trendy, and can’t tolerate the
backwardness of electronic equipment, so that some of them will buy as long as
new model released. And as the main consumer of mobile phones nowadays, their
active replacement led to the new phone quickly become old, after flowing into refurbished
phone market it gets more trading space.
Second, some mobile phone hedge rate is
high, driving recycling and consumption. According to large data reports show
that after the use of 1 year, the price of Android phone is only 51% of the
original price, while Apple still maintain 65% of the brand new price. This
hedge rate has been enough to attract more people to sell their own idle mobile
phone on market. According to the large data report in February 2017, among TOP10
models only iPhone occupy 6 models, you can see in February the user is mainly
concentrated in iPhone for replacement, high value-added mobile phone has
become an explosion on refurbished mobile phone market.
Third, the concept of environmental
protection is more and more popular, mobile phone recycling system gradually
improved. Faster mobile phone iteration speed brings more e-waste, but with the
prevalence of environmental protection concepts, more and more mobile phones
are through a variety of recycling channels into the secondary market. Compared
with the complex recycling channels in the past, today's mobile phone recycling
platform is building stable recycling channels, in Beijing, Shanghai,
Guangzhou, Shenzhen, Hangzhou, Nanjing, Tianjin and other cities there are salesmen
whole can face to face recycle old phones. And the recycling company has been
with the 34 provinces of China and cities in 149 cities nearly 10,000 stores to
establish a good relationship of cooperation, opening trade-in, there will be
someone docking services and training.
Where
to buy refurbished phone affordable?
On well developing refurbished phone
market, there are two main modes of trading platform, one to information-led,
and the other to recycling-led. Information-led mode is for two sides to build
a free exchange platform for transaction. At the same time, in order to ensure
transaction security, online trading platform will provide security insurance services.
After buyers confirm the goods, then the third party account money will be
remitted to the seller. In general, the information-led mode of refurbished
phone trading platform has two major characteristics.
First, trading experience is focused. In
the information model, in the process of trading it only provides the platform,
do not participate in the transaction or a slight participation in the
transaction, which provides users with a larger communication space, but also
greatly increased the user's trading experience. Second, free bargaining space
is more partial on buyer's market. As most used phones are alternative, sellers
expect it to sell as soon as possible while both sides of deal are not familiar
with hedge rate. So in the price, the buyer has the initiative to bargain that
more dominant.
Different from the information model
platform, the recovery mode of products sales is mainly from the majority of
manufacturers themselves, including: customers for seven days no reason to
return but the normal function of goods, due to damage to the packaging of
unsold goods, the original goods due to quality problems After the
manufacturers for new goods. The biggest feature of the recovery model is the
importance of the supply. Such as Cell Phone Age, self-contained products are
generally closer to the new machine, so the mobile phone hedge rate is
generally higher. They established a number of offline recycling channels, or
with Apple and other mobile phone manufacturers to cooperate, and provide
on-site inspection machine, mobile phone repair and other services, and
ultimately sold to consumers with quality assurance of second-hand mobile
phone. So, in the recovery model under the leadership of their supply channels
and quality control have more stringent standards.
At present, the refurbished phone sales channels
still have to be widened. Especially in the case of mobile phone iteration is
very rapid, the extension of the channel is to control the supply, stable
supply to help master the market initiative. During back to school season Cell
Phone Age com listed on refurbished
iPhone 6s in 16GB and 64GB to meet the needs of college students.