2017 back to school season online shopping tips

Usually from mid-July to early September in the USA it is called "back to school", which is second only to the end of the Christmas shopping season. People buy travel tickets, book hotels, at night party, Travel items, indulge in outdoor sports, try new technology products, and prepare for the new school year. According to Forbes statistics, on the average of 2016 USA back to school sales, each family spent about 674 dollars, of which about one-third was used to purchase electronic products. In the upcoming 2017 return to school season, this figure is expected to have 4% annual growth. Next Cell Phone Age will share some shopping tips for you to find where to buy is most save money.

Discount stores

In back to school season, discount stores are still the preferred shopping destination for consumers in the United States, the survey data show that 77% of consumers preferred discount stores to buy back to school goods, while on the choice of clothing store consumers have a great increase. In the number of 25% consumers intend to go to clothing store shopping. In choosing the retailer, the three most influential factors were price (76%), convenience (48%) and quality (41%). 34% of US consumers have already started back to school shopping, and 42% of the respondents said they still like the offline store shopping service, more willing to face to face to select goods.

Cross - border online providers

Although it is still hot summer, but when facing of dazzling swimsuit, shorts and other summer clothing, some consumers have been unmoved, because they are busy buying backpacks, school supplies and other goods. The back-to-school time of United States is the second largest shopping season after Christmas, CellPhoneAge.com, JD Mall and many other Chinese companies have started early return to school season promotions. Parents start shopping earlier this year, and more related expenses, more and more people choose Internet search products and shopping. Of course, these China's cross-border online providers can also seize the opportunity to launch the relevant promotional activities.

Mobile device shopping

Mobile equipment is the highlight of shopping back to school, especially during this period of promotional activities when you can save some expenses. In July 2014, Punch Tab’s study found that most American mothers (63%) whose children are under 18 plan to use their smartphones for back to school shopping. Some of these people are most likely to use the smart phone to inquire about latest price-related information, nearly half of respondents said they will use mobile phones to find coupons or sales, 30% of people want to compare prices in different stores. Even if they had gone to the store, the mums said that the smartphone was still important in buying something for the kids, and 46% of the respondents who used smartphones when they planned to shop in the 59% will find mobile coupons. There are no other options close to this ratio: online reviews, check points and loyalty awards are 11% of people choose; only 3% of people plan to use a smart hand to move wallet or pay for shopping.

What is the largest selling during back to school season?

According to the NRF survey, the largest expenditures for families on back-to-school season are electronic products and computer-related equipment ($ 346 in average), exceeding expenditures for clothing and accessories ($ 235 in average). Buyers are expected to spend $ 129 on purchases of shoes and spend $ 104 on school supplies such as notebooks, folders, pencils, backpacks and lunch boxes.

And in return to school season consumers are most willing to go to the discount store to buy these items, accounting for 62.2%, although this figure is the highest level since 2007. Department stores (56.4%) and clothing stores (53.5%) are also popular and their popularity is stable. More than 1/3 of the consumers (35.9%) will be online shopping, which is also slightly higher than in recent years.

Other findings

EMarketer expects retail sales of e-commerce to grow by 14.4% to $ 56.4 billion in July and August, and 16.5% of annual retail e-commerce sales.

Rubicon Project's forecast for back-to-school season shopping is higher than NRF, and the results show that parents (K-12) will spend $ 873 per student each year, and college students will pay $ 1,100 for each student. Overall, 56% of parents said they would spend more than last year. More than 8/10 parents said they decided to return to school shopping, although 3/4 of the parents said they would go with their children, mainly to buy clothing, food and school supplies.

Google reported online shopping search behavior is growing, while the relevant search of last year increased by 48%, the first half of this year increased by 12%. This year back to school shopping search began earlier, more inclined to mobile platform, and in the first half of year back to school shopping search volume is more than 50% of the total search volume.

Back to school sale on Cell Phone Age

The one of most famous Chinese online dealers Cell Phone Age com has been specialized in mobile phone parts & accessories wholesale & retails since 2008. During the 2017 promotion of back to school shopping date from 15th Aug to 10th Sept, you can enjoy a 15% off discounted price on CellphoneAge.com. Join us and enjoy it!