Apple-led brands are promoting refurbished phone sales

Each year dozens of mobile phone new models conferences are always particularly eye-catching, while all kinds of brands also always like to show off their own shipments after big sales. But there are data that the popularity of refurbished mobile phones is gradually rising, so as the market is warming up. According to the 2017 Q1 of mobile phone recycling data show that from 2016 Q1 to 2017 Q1, quarterly recovery volume showed a steady growth trend. From the data point of view, the refurbished mobile phones becoming more and more popular is a matter of course, many positive factors are contributing to the expansion of market.

Why refurbished phone become popular?

First, the young people shorten the cycle of changing phone, as high cost-effective is refurbished phone tag. According to the survey on "Chinese mobile phone consumption" released in China, shows that for after 90s, the crowds who will replace phone once or even twice within one year was significantly higher than other age groups. Young people like to cool, following fashion trendy, and can’t tolerate the backwardness of electronic equipment, so that some of them will buy as long as new model released. And as the main consumer of mobile phones nowadays, their active replacement led to the new phone quickly become old, after flowing into refurbished phone market it gets more trading space.

Second, some mobile phone hedge rate is high, driving recycling and consumption. According to large data reports show that after the use of 1 year, the price of Android phone is only 51% of the original price, while Apple still maintain 65% of the brand new price. This hedge rate has been enough to attract more people to sell their own idle mobile phone on market. According to the large data report in February 2017, among TOP10 models only iPhone occupy 6 models, you can see in February the user is mainly concentrated in iPhone for replacement, high value-added mobile phone has become an explosion on refurbished mobile phone market.

Third, the concept of environmental protection is more and more popular, mobile phone recycling system gradually improved. Faster mobile phone iteration speed brings more e-waste, but with the prevalence of environmental protection concepts, more and more mobile phones are through a variety of recycling channels into the secondary market. Compared with the complex recycling channels in the past, today's mobile phone recycling platform is building stable recycling channels, in Beijing, Shanghai, Guangzhou, Shenzhen, Hangzhou, Nanjing, Tianjin and other cities there are salesmen whole can face to face recycle old phones. And the recycling company has been with the 34 provinces of China and cities in 149 cities nearly 10,000 stores to establish a good relationship of cooperation, opening trade-in, there will be someone docking services and training.

Where to buy refurbished phone affordable?

On well developing refurbished phone market, there are two main modes of trading platform, one to information-led, and the other to recycling-led. Information-led mode is for two sides to build a free exchange platform for transaction. At the same time, in order to ensure transaction security, online trading platform will provide security insurance services. After buyers confirm the goods, then the third party account money will be remitted to the seller. In general, the information-led mode of refurbished phone trading platform has two major characteristics.

First, trading experience is focused. In the information model, in the process of trading it only provides the platform, do not participate in the transaction or a slight participation in the transaction, which provides users with a larger communication space, but also greatly increased the user's trading experience. Second, free bargaining space is more partial on buyer's market. As most used phones are alternative, sellers expect it to sell as soon as possible while both sides of deal are not familiar with hedge rate. So in the price, the buyer has the initiative to bargain that more dominant.

Different from the information model platform, the recovery mode of products sales is mainly from the majority of manufacturers themselves, including: customers for seven days no reason to return but the normal function of goods, due to damage to the packaging of unsold goods, the original goods due to quality problems After the manufacturers for new goods. The biggest feature of the recovery model is the importance of the supply. Such as Cell Phone Age, self-contained products are generally closer to the new machine, so the mobile phone hedge rate is generally higher. They established a number of offline recycling channels, or with Apple and other mobile phone manufacturers to cooperate, and provide on-site inspection machine, mobile phone repair and other services, and ultimately sold to consumers with quality assurance of second-hand mobile phone. So, in the recovery model under the leadership of their supply channels and quality control have more stringent standards.

At present, the refurbished phone sales channels still have to be widened. Especially in the case of mobile phone iteration is very rapid, the extension of the channel is to control the supply, stable supply to help master the market initiative. During back to school season Cell Phone Age com listed on refurbished iPhone 6s in 16GB and 64GB to meet the needs of college students.